Discover and read the best of Twitter Threads about #ContentMarketing

Most recents (6)

Up at 5am to start my Blogging for Business course with @timsoulo and @ahrefs! Will be tweeting my takeaways from this course! Excited to start!

#GetAfterIt #Blogging #SEO
#1: Primary Goal for #BloggingforBusiness should be acquiring customers and growing business. Traffic is a vanity metric. No point going viral if no one buys anything. #AGREE!!
#2: Why blogs fail: If you rely solely on "spikes of hope", your blog will become a "flatline of nope" <- LOVE THIS @randfish!

Aim for the compound effect of #contentmarketing and build passive, consistent, targeted traffic that does not fade

#SEO #bloggingforbusiness @ahrefs
Read 28 tweets
The Situation:
Ordering food online on a Sunday in Kingston, Jamaica at 7:00 pm.

A Jamaican Digital Marketer's rant.

By Adrian Anansi.

{A THREAD}
Step 1.

Called all the people I knew that were less likely to cook on a Sunday:

Solutions offered:
1: Order from the restaurant, get a taxi pick it up.
2. Use Cut di Line.

Challenge:
1. No Cash
2. I'm a 21st Digital Marketer that still doesn't trust online food delivery in JA
Step 2.
Logs on to Cut di Line:

Findings:
- Not user-friendly (and I'm a digital marketer that can break down any site functionalities)
- I don't know where is open or closed
- I just don't trust spend my $$$ here and I'm uncomfortable in the first 15 secs of browsing the site
Read 14 tweets
#Thread!

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

#AfricaCareerChat
Read 41 tweets
Are you an online course creator who fears publishing courses because will download the info and ask for a refund?

Here are a few solutions:
*Clarify your course features and benefits
*Raise your rates
*Extend your money back guarantee

#contentmarketing #onlinecourses
Why do you need to clarify your online course features and benefits to reduce refunds?

Create a barrier to entry via #copywriting

How?
Be clear about who your course is for
Be clear about who your course is not for
Why does raising your rates reduce the number of online course refunds?

At premium price points, the psychology of the buyer changes from impulse tire-kicker to Investor.

When your price feels like an investment, you'll attract a results driven consumer.

Raise your rates
Read 4 tweets
1) If customers are to trust you and commit to your brand, your brand needs to be professional. Hire that graphic designer to create your logo, business cards, website so that you have a consistent look. Hire a marketing guru and/or a business coach to help you plan strategy.
2) Research business systems so invoicing, proposals and communications are complete, organized and automated. How you treat your business is how you’ll be perceived to treat a client’s business. #Influencer #LinkedInMarketing #OnlineMarketing #DigitalMarketing #Marketing #Sales
Read 3 tweets
My experience with learning modes - Text vs Video content

- Due to concentration lapse, it's easier to drop off for a few minutes from a video content (> 5 mins)

- Concentration lapses happen in text too, but its easier to re-read the para vs rewinding the video

#learning
- For consuming the same amount of content, text form is less time consuming than videos.

- To explain complex topics/situations, texts usually take more time building up the context than videos.
- We try to understand things by building mental imagery, that way videos are more efficient than text because it takes a bit of time to build the mental imagery from interpreting the text and yet you might not be building the right imagery.
Read 5 tweets

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