My experience with learning modes - Text vs Video content

- Due to concentration lapse, it's easier to drop off for a few minutes from a video content (> 5 mins)

- Concentration lapses happen in text too, but its easier to re-read the para vs rewinding the video

#learning

- For consuming the same amount of content, text form is less time consuming than videos.

- To explain complex topics/situations, texts usually take more time building up the context than videos.

- We try to understand things by building mental imagery, that way videos are more efficient than text because it takes a bit of time to build the mental imagery from interpreting the text and yet you might not be building the right imagery.

- While learning things that requires pausing and trying out stuff. Text is way more efficient, especially if it involves copy-pasting stuff (e.g. learning to program).

- Text is easier and faster to skim than video

So the mode that I choose depends on the kind of #content.

Now that I am into content creation and marketing and need to decide the right mode, understanding these are helpful. Probably helpful for other content creators/marketers too.

Your thoughts?

#contentmarketing