Hi guys! It's a new week and we are super excited to kickstart The Brand Sigma series💃

THE BRAND SIGMA SERIES has been put together to help you understand the essentials it takes to birth a problem solving idea, innovate systemic processes to launch and position strategically to get and retain clients.

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Today we start with..... PROBLEM

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Often times, the launch of so many entrepreneurial dream dies because the founders failed to note if they are actually solving a problem or creating one themselves. You must validate the profitability of your idea.

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What are you trying to solve?

Does the problem even exist?

Is it generic or specific?

What other ways are the customers mitigating the existing problem?

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Sit down; ask yourself/team members these questions. Carry out a customer-survey, if need be. It’s better to look for an existing problem and create solutions around it, than to invent one and try to sell it to your customers

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