1. It’s a privilege to be a designer, but it comes with a burden. We will always be explaining what we do and what it means. We could choose to be a lawyer or a plumber where no explanation is necessary, but we don’t. Why? Because we know #design is special.

2. When someone is baffled by “what design is” ask them what car they drive and WHY, or what clothes or shoes they choose. Or their favorite software or phone. Then say “a designer designed the thing you love, and that is what I do."

3. It doesn’t take much creative energy to explain #design or #ux and to be an ambassador of the craft, instead of complaining about their ignorance, passively, after they walk away. And when you do it you’ll be paving the way for the next designer they meet at a party. /fin