SO....

Though about why Epic Games reasoning for all this.

Here's the cliff notes
>Creates Fortnite
>Has modest expectations
>Fortnite GOES NUCLEAR
>Blast pasts expections
>Makes Epic MAD MONEY
>More important: Epic is RELEVENT
>Teens to kids know them now
>I. E. Next gen

>Epic looks to future
>Knows the Gravy Train cannot last
>Have lots of money and prestiege
>Has investors so must always grow
>Fortnite is internationally known
>millions of dowloads on PC
>Has large audience for fortnite LAUNCHER
>Turn launcher into PC storefront

>Means they can make an ACTUAL foundation for their revenue
>Turn fortnite players (again lots of kids) into future store patrons.
>But, gotta do it now
>While Fortnite and Epic is relevent
>Create store fast
>Why
>GAME AWARDS, best tine to reveal
>KNOWS store will be lacking

>But TGA will give them best visibility
>Again need to strike while iron is hot
>#BusinessLogic
>Use massive fortnite money to get lots of Exclusives annouced for EGS
>BUT knows its not enough
>Also Brownie points for 88/12
>Also doing what steam doesn't
>KNOWS its not enough

>Steam is old, big, and powerful
>Pretty much is the Default PC store
>Many have used it as default for YEARS
>Even with issues
>Even a lot of its Critics still use
>Epic knows this
>Epic has a large younger crowd
>Still needs PC Gamers with income

>Knows that even if they had same features as Steam at launch
>Even with 88/12
>Even giving out FREE games
>lots of PC gamers will not care
>ppl stick to whats familar
>Will stay with steam
>even if they criticize
>STILL will engage and spend money on familiar steam

>Epic needs a stronge store audiance to lift up EGS
>Enticement can only go so far
>Fortnite relevance clock TICKING
>NEEDS to get customers using EGS NOW
>Still has fornite money to spend
>Looks to large console platforms
>Biggest sellers of PLATFORMS are exclusives

>Not a loved tactic, but WORKS to sell consoles
>Adapt to ESG, business logic
>Not selling a box, free DL of a PC storefront
>Knows ppl will complain
>But banks on gamer apathy
>New problem
>Epic has no "System sellers"
>AGAIN, did not expect Fortnite success

>Rerouted Epic devs from Paragon
>Rerouted from even Save the World
>Has to keep BR making money
>#BusinessLogic
>Will take for Epic to make 1st party games
>Time Epic does not have
>Needs exlusives to get ppl to use store
>Needs to be a threat to steam
>Come up with plan

>KNOWS its not gonna be popular
>Throw money to take games from steam
>Go for popular PC titles like Metro
>Knows it will have backlash
>Why do it
>Cuz even if mad, a lot will still buy
>Either does not care which store, just wants game
>Or will complain, but only complain

>Will buy, I.E. Break the patronage ice
>Epic tanks backlash
>Banking on Apathy
>Give them time to enrich EGS
>Get its features
>BUT have ppl spending on EGS by the time its all in
>And most likely by then
>Have 1st party titles announces
>Seems bad, but
>Makes sense In business

>As in cold #Business Logic

(So far) THE END.