I'll bet you haven't heard of Sadopopulism. See the link in the next tweet.
I am not an expert on cults, but I've read Robert O. Paxton's classic work on fascism, as well as @jasonintrator. Both explain cult mentality . . .
Yale Prof. @TimothyDSnyder coined the phrase "Sadopopulism." I have a few explainer threads. Here's one:
If you're curious why Trump supporters embrace and [pretend to believe] his lies . . .