On this #GlobalAccessibilityAwarenessDay, inspired to hear @lynnekjolso talk about #Inclusivity @Microsoft. One of the best keynotes I've attended i recent years!

Being #inclusive is such a win-win, yet many businesses don't pay enough attention.

#GAAD @CdnMarketing #CMAevents

So many great takeaways from the session.

"#Diversity is I am different.
#Inclusion is I matter."

~Kathleen Hall, CVP Brand, Advertising and Research @Microsoft

"Inclusive culture drives innovation.
Inclusive products remove barriers.
Inclusive #marketing resonates."
~ @lynnekjolso

And good insights from the panel, with @tyrrelllynn @mariewiese @dankalinski & Jason Brommet.

"Brand is what you tell people to expect. Experience is what they get. They must align." ~@tyrrelllynn

#Marketing can't fix bad product & #CustomerExperience.

Many thanks to @CdnMarketing staff & volunteers for hosting this #CMAevents, and @microsoftcanada for sponsoring!

Oh ... And make sure you check out James Wright Chanel's review of the Patti LaBelle's Sweet Potato Pie - 6M views of his take on an ingenious #inclusive creation by @kinnathomas1 for @Walmart.