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Today is the 5th anniversary of #BTTFDAY [Oct 21st 2015]; a celebration of the day Marty McFly and @DocBrownLloyd travelled into the future in 1989's #BackToTheFuture II
Here's a reflection of the joy in finding, writing and executing your own creative briefs...
- A Thread 👇-
Here's a reflection of the joy in finding, writing and executing your own creative briefs...
- A Thread 👇-
1. Stay curious
When I was Creative Lead for @Skype at turn of Jan 2015, I noticed a sudden explosion of articles asking the same question – "This is the year they went into the future in #BTTF2, what did they get wrong/right about life in 2015?"
When I was Creative Lead for @Skype at turn of Jan 2015, I noticed a sudden explosion of articles asking the same question – "This is the year they went into the future in #BTTF2, what did they get wrong/right about life in 2015?"
2. Spot the opportunity
Self-lacing trainers ❌
Robots walking dogs ❌
Hoverboards ❌
Rehydrated pizza ❌
Video calls ✅
Skype was being organically linked to this emerging cultural moment (feat. @flea333 from the Chili Peppers) with a bonafide ‘reason to exist’ within it
Self-lacing trainers ❌
Robots walking dogs ❌
Hoverboards ❌
Rehydrated pizza ❌
Video calls ✅
Skype was being organically linked to this emerging cultural moment (feat. @flea333 from the Chili Peppers) with a bonafide ‘reason to exist’ within it
