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#WednesdayWisdom
Grandparents are among the best storytellers. Building on this β€œ#BaapiNaUwaat”(Tips of Grandmother), a unique social #behaviourchange campaign was launched in Dantewada in #Chattisgarh.
🧡on the program utilizing services of volunteer village grandmothers πŸ‘΅.
Under this initiation, Bapis (Grandmothers)πŸ‘΅ were identified based on their influence in the community and volunteerism. 239 women above 45 years of age (one for each village) currently volunteer as Baapis. They gave useful tips on various topics related to child & mother care.
Baapi means Grandmother who connects with people on their personal goodwill, without the temptation of any monetary benefit. They are considered ideal people to be sought out not just by the pregnant woman but her family too, and thereby the community as a whole. #BehaviourChange
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