Discover and read the best of Twitter Threads about #JRDTata

Most recents (3)

When Tata was removed from Tata… 🤯

In 1978 when JRD Tata was the chairman, he was fired from his own company.

A Thread! (1/8) 🧵

#tata #JRDTata #StocksToBuy
This was around the time when a feud between the Tatas and the government reached its height. It was for Air India (Tata Airlines).

Govt. wanted to nationalize it. JRD didn’t.
(2/8)
The govt. went ahead and did it anyway without even consulting JRD.

Since then, khatti mithi nok jhok started between the two.

(3/8)
Read 8 tweets
As @airindiain comes home to family @TataCompanies I was reminded of this brilliant advertising booklet that the airline used to give out to passengers when the world was normal, people could laugh at themselves & unlike today not take offence & outrage at the slightest imagined
insult or slight. Today these 2 booklets would have led to riots inside parliament & someone like even #JRDTata termed as anti-national, being asked to leave the country, heads would have rolled. But back then we were humans with the ability to laugh at the incongruous not idiots
I share the entire booklets in 2 series. This was called #FoolishlyYours & genius admen/ marketers like #BobbyKooka conceived this. The woke leftlib secular idiots would outrage at the plethora of racism while the equally idiotic right would do so on the insult to nationalism.
Read 12 tweets
A brief history of #AirIndia
1) #JRDTata creates a airline that has 30% market share & had one of the highest best in class reputation globally
2) #Nehru derails it by nationalisation
3) #Morarji kicks out JRD Tata & sending it diving down
4) #RajivGandhi thinks #RatanTata will
avoid crash landing & makes him chairman. Later #AnandMahindra is made chairman. Nothing helps becoz both have no control
5) #UPA/#SoniaGandhi/#PrafulPatel/#MMS decide crash landing inevitable & they encash on it by spending 11 billion $.
6) To soften crash landing they further
merge it with #Indianairlines & #AirIndiaexpress so more employees can share the pain of the crash
7) Airline approaches crash point & #NarendraModi looks for a new pilot without success
8) Modi govt finally bites bullet, jumps out without parachute thus reducing the excess load
Read 4 tweets

Related hashtags

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!