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0/ Estimating market sizes.

A thread for #desi #founders and #startups

How do you estimate #marketsize for your products and services? A list of things to do and ...
1/ Numbers maketh the man

Please don’t quote numbers you don’t own, haven’t derived or understand for your market size.

You are the founder, do the math yourself. Make sure they validate

With apologies to #Kingsmen + @colinfirth_kr numbers, not manners, maketh the man.
2/ Avoid lazy thinking.

It is a bad idea to quote a multi-lateral agency report for Asia for a problem that you are solving.

Don’t tell me that according to World Bank, IMF, IFC or ADB, the FinTech market in Asia will be worth 4 trillion USD in 2030.

Why you ask?
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