Discover and read the best of Twitter Threads about #NYTGames

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1/🧵
It's been a while since I talked about the BarnOwl case study vs. Hootsuite.

So, let's talk.

BarnOwl repeatedly proved its point in many different ways, showing how Hootsuite makes #unnecessary work for PR folks who do it to justify their paychecks.

Hootsuite's #ironic
2/🧵
…UI/UX disparity is unique in that its customer base would have fewer PR chairs in the office if they improved efficiency.

How efficient, you might ask?

I run (ran?) a half-dozen Twitter 'bots as a hobby and my personal & professional accounts sen[d|t] daily tweets…
3/🧵
And I had just created @Digits_Analysis for folks playing a still-in-beta game from #NYTGames. Writing the analyzer took some effort; setting up its 'bot proved trivial. FACT: it took longer to create its Twitter account than to configure BarnOwl to run it as a 'bot…
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