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Until now, the only SEO space where AMP was kind of "mandatory" was on news: if you want to appear on the "Top stories" box, you kind of need to have your articles to use AMP. You can appear there withouth AMP, but you don't get the same visual benefits #AMP #SEO .
Now Google is bringing "Stories" (like Instagram Stories, Snapchat Stories, etc.) to search results. They just announced it at #ampconf (see ) #AMP #SEO
This means that for certain kind of queries (by now: travel, and later also gaming, movies, tv and fashion) the first result will get another "special box" called "Visual Stories" where you can only appear using not only AMP, but AMP stories #AMP #SEO
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