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Les 100 meilleurs #livres marketing de tous les temps. 📚

De la psychologie, copywriting, business, influence, story-telling, finances, au growth hacking, voici les livres à lire absolument pour toute personne intéressée à devenir meilleure en marketing. 🚀

🧵 MEGA THREAD ⤵️
📚100. Influence : Science & Practice est une examination de la psychologie de la conformité (c'est-à-dire la découverte des facteurs qui poussent une personne à dire "oui" à la demande d'une autre personne).

#influence #psychology #marketing Image
📚99. Le best-seller du New York Times qui explique pourquoi certains produits et idées deviennent populaires.

#marketing #contentmarketing #newyorktimes #book #livre Image
Read 105 tweets
How to make more money in your #business using sales funnels:

1. Build out a funnel that has 2 up sells and 2 down sells
2. Bring the customer through the journey shown in the picture
3. Profit!

I will explain in this thread:
NOTE: These are just examples 😎
Step 1. Say you sell a #sports water bottle for $19, why not also offer a gym bag or a diet/workout plan course for $27? (up sell #1) If the person says no, offer them a head sweat band for $9.95 (down sell #1)
Continue this process with a second up sell and a down sell to go with that and you can increase you customer #value by quite a lot. But let's do some math:
Read 7 tweets
I've been working on a #marketing #funnel for my #writing business, #hostwriting.

This thread has full disclosure of my funnel. If you're interested in Hostwriting, you'll know what you're getting into. If you're into business, you can copy it, or give me feedback.
If you look at hostwriting.com, I will ask you to join my mailing list (eepurl.com/deZj9n).

If you subscribe, you will receive ~6 emails with useful advice for writing you won't find elsewhere, as well as any updates about #Hostwriting. Welcome to Hostwriting!
I space out the email newsletter sequence by 2, 3, 4, 5 days so as not to overload you. I have an email inbox, too.

At the end of the sequence, I will ask you to take my course on @teachable, "Introduction to Hostwriting" (hostwriting.teachable.com/p/introduction). It currently costs $100.
Read 8 tweets

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