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A quick #HITMC thread about measuring marketing ROI in healthcare inspired by @cagefreesingh and @NimaRoohiS Plus, this is a popular and challenging topic for the @HITMarketingPR community.

https://twitter.com/cagefreesingh/status/1294700255968075905

One of the biggest challenge in healthcare marketing is attribution. In the consumer realm it can be much easier and you can run marketing programs with great attribution. The reason for this is that in many consumer categories, there's only one buyer. #HITMC

If you convince that person to buy, they have the power and authority to buy it. In fact, you can even create a situation where they do an impulse buy. Of course, this isn't easy, but because of this fact you can track attribution much better. #HITMC

Enlightening Results

@GraceCordovano

Lots of thoughts & opinions on patient #DataAccess & data sharing, figured I'd jump in. Take a seat for a few. I'll make it worth your while.

THREAD 👇👇

#PatientAdvocacyProblems #UnblockHealth #hcldr #hitsm #medtwitter @S4PM #EHR #DataBlocking #pinksocks #PtExp

@S4PM 1) A patient with multiple comorbidities has been in & out of the hospital w/what now has been diagnosed as advanced congestive heart failure. At about 5 pm yesterday (Fri), patient & family were told to seek a 2nd opinion asap. Told patient being discharged today. #UnblockHealth

@S4PM 2) The urgent 2nd opinion is to see if the patient is a candidate for a particular procedure. If not, #hospice. Appt can’t be scheduled until ALL records & images on CD are received & reviewed by the 2nd opinion dr’s office (at another hospital, in another state.) #UnblockHealth

The HealthCare IT Experts Blog

@msharmas @HIMSSIndia @supten @bipin4uk @55bio @ManishreeBhatt1 @krayker @rmnth @drvikram @kousikraj @PhilipsBlore @drruchibhatt @JyotiSahai @oommen_john @DrUjjwalRao @rbatra868 @edrneelesh @milindantani @iArnabPaul @mTatva @ashwinnaik @DrJagdishChatur @pankajguptadr @sbbhattacharyya @Ishaq_Quadri @tejasvdeshmukh @ParikhVicky @smondal1008 @arpiit @ElsevierIndia @IIHMRDelhi @kr_satyam @gjayanth @AtulVB @docyvn @manicknj @rangakidambee @drsanjaysharma @smuthya @deveshrajadhyax @inderdavalur @TirupathiKarthi @napierhealthit @pkompalli @mfinecare @akhiladeshpande @docsunny50 @bigdatadavid13 Software Product For Hospital Industry by Girish Koppar bit.ly/2JQGAdp

#HITsmIND #HIMSSIndia #HIMSS19

@msharmas @HIMSSIndia @supten @bipin4uk @55bio @ManishreeBhatt1 @krayker @rmnth @drvikram @kousikraj @PhilipsBlore @drruchibhatt @JyotiSahai @oommen_john @DrUjjwalRao @rbatra868 @edrneelesh @milindantani @iArnabPaul @mTatva @ashwinnaik @DrJagdishChatur @pankajguptadr @sbbhattacharyya @Ishaq_Quadri @tejasvdeshmukh @ParikhVicky @smondal1008 @arpiit @ElsevierIndia @IIHMRDelhi @kr_satyam @gjayanth @AtulVB @docyvn @manicknj @rangakidambee @drsanjaysharma @smuthya @deveshrajadhyax @inderdavalur @TirupathiKarthi @napierhealthit @pkompalli @mfinecare @akhiladeshpande @docsunny50 @bigdatadavid13 Containing Health Care Cost, What is our role as a Physician?
by Dr. Chandrika Kambam @Ckambam bit.ly/2qTNPbQ
#HITsmIND #HIMSSIndia

@msharmas @HIMSSIndia @supten @bipin4uk @55bio @ManishreeBhatt1 @krayker @rmnth @drvikram @kousikraj @PhilipsBlore @drruchibhatt @JyotiSahai @oommen_john @DrUjjwalRao @rbatra868 @edrneelesh @milindantani @iArnabPaul @mTatva @ashwinnaik @DrJagdishChatur @pankajguptadr @sbbhattacharyya @Ishaq_Quadri @tejasvdeshmukh @ParikhVicky @smondal1008 @arpiit @ElsevierIndia @IIHMRDelhi @kr_satyam @gjayanth @AtulVB @docyvn @manicknj @rangakidambee @drsanjaysharma @smuthya #Blockchain in Healthcare: Will it or won't it survive? By Tirupathi Karthik, @TirupathiKarthi bit.ly/2StP0uf #HITsmIND #HIMSSIndia

@KopparGirish @GeorgeInstIN @TISSclair @SarikaSivareena @geethamhp @nidhimathur @Ritesh_Medium @vishnu_saxena @milindantani @innonurse