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Fantastic #AAASmtg workshop from @scicomm_jc on values-based communication to reach audiences who are undecided on science issues! #scicommjc #scicomm #outreach Some key takeaways 👇
Values are concepts or beliefs that guide actions and decisions. People prioritize different values. Values-based communication intentionally matches the values in a message to the values held by an audience.
To learn your audience's values, listen! Find out what questions they ask, what motivates them. "A good science communicator listens more than they talk."
