Discover and read the best of Twitter Threads about #culturally

Most recents (3)

1/1 A thread offering some reflections on the #SydneyOutbreak of #COVID19 #DeltaVariant and ending the #SydneyLockdown from a #socialmarketing perspective.

First, behaviour is driven by more than individual psychology & trying to motivate people to do ‘the right thing’.
2/14 The socio-cultural & structural environment also shape people’s behaviour 🙄 Yet, this receives less attention in policy & health behaviour change efforts. This is where a Strategic Social Marketing can come in. au.sagepub.com/en-gb/oce/stra…
3/14 Social marketing uses #marketing & #SocialSciences principles to encourage health #behaviourchange. And it has been used before to tackle pandemics 🤔 ncbi.nlm.nih.gov/pmc/articles/P…
Read 16 tweets
Thinking back to my #MBA class on #Leadership, discussing how #cultural #context shapes #decisions.

The #professor presented a scenario:

‘A 50-year old man and his son are driving down the Mass. Pike when they meet with an accident.

1/
They are rushed to the hospital. The chief surgeon, who was the only one on duty at the time, looked at the bodies and exclaimed – “I can’t operate; he is my son.” A hospital convention prevented doctors to operate on immediate relatives.’

2/
“What do you think is going on here?” The professor asked this #culturally #diverse class.

There were various answers in the room.

3/
Read 10 tweets
#TechBro#EthicsWashing & #DataFetishists' "#FairML" are a bust. Will a 'sociotechnical' "#JustAI" fare any better?

Hard to see how, until/unless #AIethics are #professional - with (community) sanctions for not respecting #RuleOfLaw & ALL #HumanRights.
venturebeat.com/2020/08/23/the…
N.B. #RuleOfLaw and #HumanRights are not everything; nor are they a complete 'fix'. But until you have both, #culturally and #accountably implemented, you haven't even made it to the starting line for doing actual #ethics.
Read 4 tweets

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