Discover and read the best of Twitter Threads about #observationalresearch

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A thought strikes me browsing through the never ending online catalog of Apparel, that Apparel shopping is so much different than other type of shopping. Wouldn't it be great to swipe right & left like Tinder to be selective for first few minutes that will filter through the
catalog incrementally (ai) in real time. In the real world this is called window shopping!
Bombarding with XXXX numbers of items and tons of filters in the catalog is a complete disgrace to Hick's Law.

#retail #ecommerce #apparel #fashion #sales #brand #userresearch
Read 6 tweets
The feedback collected by a Customer Support Executive and UX has a notable difference. It is a checklist task for a #CustomerSupport #Executive to collect 50 feedbacks by the end of the day. #UX would be keen on collecting context and may not be compelled to complete x number of Image
calls. UX further may choose to do Observational Studies of certain scenarios to explore the Think Aloud aspect. This is significant in the field like #Healthcare.

uxmatters.com/mt/archives/20…

#helpdesk #customerexpereince #customerresearch #customersupport #userresearch
Read 3 tweets

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