The Situation:
Ordering food online on a Sunday in Kingston, Jamaica at 7:00 pm.

A Jamaican Digital Marketer's rant.

By Adrian Anansi.

{A THREAD}

Step 1.

Called all the people I knew that were less likely to cook on a Sunday:

Solutions offered:
1: Order from the restaurant, get a taxi pick it up.
2. Use Cut di Line.

Challenge:
1. No Cash
2. I'm a 21st Digital Marketer that still doesn't trust online food delivery in JA

Step 2.
Logs on to Cut di Line:

Findings:
- Not user-friendly (and I'm a digital marketer that can break down any site functionalities)
- I don't know where is open or closed
- I just don't trust spend my $$$ here and I'm uncomfortable in the first 15 secs of browsing the site

Step 3.

Searches for other local online food delivery company.

Findings:
Ordaz Express and Cut di line still come up.
Ordaz Express site still not user-friendly

Digital Marketer mind: Work with Cut di line cause they're coming up on the first page of google.

Step 4:

Frustratedly logs into #Twitter to rant about this poor user experience.

Scrolls down, the 2nd post i see is about @quickplateja.

Realized this was not a post but an #ad because I was searching for relevant information to their business on #Google.

my @quickplateja experience:

1. More user-friendly than previous options that came to mind
2. Shows open and closed #restaurants on Sundays
3. Displays delivery times for each day per restaurant
4. Was easy to pick each dish, calculate costs with tax and delivery.

my @quickplateja experience:

5. Easy to adjust/change cart options
6. Ability to add special instructions to order
7. A smooth and simple card processing
8. Easy sign-up process.
9. Re-confirmation of order details, location after order complete.
10. Able to see order history

my @quickplateja experience:

11. Able to call and confirm my order was received and all the information I put in was accurately received.

I just want to say to @quickplateja that your #digital #advertisingstrategy is working awesome as i was not just able to find the solution, but have a good #userexperience on your site which i would never have found without your #remarketing tag working through twitter.

You were able to capture my need through #ppc #ads in the middle of my #customerjourney to meet my #micromoment and provide me with your service, getting my business and turning me into a new customer. (plus sharing this moment online)

So in layman - BIG UP for great service @quickplateja and the people behind your #DigitalAdvertising doing a great job so far. A lot of Jamaican business could take a page out of your book to learn and apply this for us millennials who love the convenience of online payment.

Learnings for Cut di Line:

1. Improve user-experience on the website
2. Follow all the steps noted or contact a digital marketing specialist (like myself to work on building a strategy)
3. There's still a lot of tactics out there you can utilize to beat the competition.

Also, Ordered from @quickplateja 7:01 pm.

Estimated Delivery time: 1 hr and 10 minutes.

Actual Delivery time: 7:38 pm

Under promised and over delivered!

I end this #DigitalMarketer's rant satisfied, belly full and pleased to have turned what would have been a poor customer experience online in Jamaica into a good reference for a business that is getting it right @quickplateja.

#AnansiMedia #ContentMarketing #DigitalMarketing #JA