Discover and read the best of Twitter Threads about #BehaviouralInsights

Most recents (3)

#WednesdayWisdom
Grandparents are among the best storytellers. Building on this “#BaapiNaUwaat”(Tips of Grandmother), a unique social #behaviourchange campaign was launched in Dantewada in #Chattisgarh.
🧵on the program utilizing services of volunteer village grandmothers 👵.
Under this initiation, Bapis (Grandmothers)👵 were identified based on their influence in the community and volunteerism. 239 women above 45 years of age (one for each village) currently volunteer as Baapis. They gave useful tips on various topics related to child & mother care.
Baapi means Grandmother who connects with people on their personal goodwill, without the temptation of any monetary benefit. They are considered ideal people to be sought out not just by the pregnant woman but her family too, and thereby the community as a whole. #BehaviourChange
Read 8 tweets
"#COVID19 has been a powerful demonstration of the need to engage communities, understand the challenges they face, their concerns and motivations, and work with them to adapt strategies accordingly"-@DrTedros #BehaviouralInsights
"Noncommunicable diseases are responsible for over 74% of all deaths, with a high burden in low & middle-income countries. Informing people about the risk of certain behaviours or the need for treatment & care is important & useful but isn't enough"-@DrTedros #BehaviouralInsights
Three ways in which #BehaviouralInsights can help #BeatNCDs:
1️⃣ in understanding how better to make use of available evidence
2️⃣ to fill in the gaps to address disease prevention and control
3️⃣ to design community interventions
Read 4 tweets
A thought strikes me browsing through the never ending online catalog of Apparel, that Apparel shopping is so much different than other type of shopping. Wouldn't it be great to swipe right & left like Tinder to be selective for first few minutes that will filter through the
catalog incrementally (ai) in real time. In the real world this is called window shopping!
Bombarding with XXXX numbers of items and tons of filters in the catalog is a complete disgrace to Hick's Law.

#retail #ecommerce #apparel #fashion #sales #brand #userresearch
Read 6 tweets

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